Labour vows to get ‘tougher’ on unhealthy food marketing to kids
The Labour Party has promised to enforce better ways of shielding children from the advertising of unhealthy foods in its bid to “chart a new course towards a healthy nation in the 21st century” should...
View ArticleFood and drink advertisers slam Labour’s ‘pick and mix’ public health campaign
The advertising industry has hit back at what it feels is the Labour Party’s thinly-veiled attempt to win votes with a “pick and mix of wishes” from public health pressure groups it claimed will “chart...
View ArticleBroadcasters should create new proposals for pre-election TV debates says...
Broadcasters looking to organise televised party leaders’ debates in the run up to the election need to bring forward “other proposals”, Liberal Democrat leader Nick Clegg has said. Speaking this...
View ArticleSaatchi & Saatchi will not back Labour at the election
Creative agency Saatchi & Saatchi will not back former client the Labour Party at this year’s election and expect a Conservative win, according to chief executive Robert Senior.Senior told The...
View ArticleThe Conservatives belittle Ed Miliband in latest attack ad
The Conservatives are pulling no punches with their latest campaign poster, illustrating the potential for an SNP-Labour coalition in the event of a hung parliament.With both of Britain’s main parties...
View ArticleInfographic: How MPs are failing to engage voters on social media
As the general election draws closer, social media and the web give political parties and MPs greater opportunities for increased engagement with voters. But according to a new study by MHP, while the...
View ArticleThe Drum Bus Podcast: Marketing lessons from the General Election
The Drum recently gathered marketers from all corners of the industry to debate and share the key marketing takeaways from this year’s General Election campaigns.Hear panelists Leo Ryan, group head of...
View ArticleBrand Vine Chart: D&AD, Sky Sports and Buzzfeed storm the chart
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.The chart is ranked on the number of loops generated by brands on the video sharing service each...
View ArticleBack Chat with CHI&Partners' Johnny Hornby: 'Being brilliant...
So, what’s been keeping you busy?Canada, oddly enough, has kept me very busy, especially over the last year because we have spent the last nine months opening three offices there, one in Vancouver, one...
View Article'Future regulation of BBC needs to change,' says Labour's...
Labour’s shadow culture secretary Chris Bryant has slammed the "backroom deals" around the finances of the BBC, specifically the recently announed funding plan for free TV licences for the over...
View ArticleLabour demands action from media and tech firms to curb ‘fake news’
Britain’s opposition Labour party has demanded that technology companies and the media do more to curb the pernicious spread of ‘fake news’ to prevent politics from being ‘infected by this contagion’.A...
View ArticleLabour hits back at Tories on NHS lines in first party political broadcast of...
Last night (18 January) saw the Labour Party release a party political broadcast lambasting the Conservative government for its alleged abandonment of the NHS.The three minute, 40-second film is the...
View ArticleThe General Election battle lines have been drawn but can marketing make a...
Prime minister Theresa May today (18 March) called a surprise general election on June 8. With time not on their side, have the Conservatives, Labour and Liberal Democrats learned their lessons from...
View ArticleLabour makes social media marketing a key part of its election strategy
Labour has created its own digital tool called Promote to put targeted social media marketing at the heart of its general election campaign.Promote is linked with Labour’s voter database and will...
View ArticleTories take cues from the drama of film noir in new video attacking Corbyn’s...
The Conservatives have released a new video attacking the Labour leader’s views on national security, using the drama of monochrome film clips, a string orchestra and red bold text to emphasise their...
View ArticleLabour pledges to outlaw junk food adverts during prime-time children’s shows
Junk food ads aired during prime-time television shows popular with children such as Britain’s Got Talent, Hollyoaks and the X Factor could themselves be junked following a manifesto pledge by...
View ArticleClik here to view.
Where parties and their agencies are finding creative spaces this general...
Fifty-one days isn’t a long time in the business of campaign creation, particularly when the campaign in question involves running the country. Yet this is what the UK’s political parties and their...
View ArticleNewspapers ‘missed an opportunity’ to rally youth support during the election...
While the right-leaning newspapers were busy trying to come up with the best Corbyn-bashing puns in the run up to the snap election, the Labour party were quietly mobilising the British youth on social...
View ArticleClik here to view.
Democracy and digital are the real winners of GE2017 say UK agencies
UK agencies have been sharing their reaction to the shock UK general election result, which saw the Conservatives lose enough seats to Jeremy Corbyn’s Labour Party to deny them an overall majority in...
View ArticleLondon Advertising's CEO calls for urgent review of political use of...
In the wake of media reports accusing the UK's main political parties of using “fake twitter accounts” and “sinister Facebook ads”, Michael Moszynski, chief executive and founder of London Advertising,...
View Article
