Labour demands action from media and tech firms to curb ‘fake news’
Britain’s opposition Labour party has demanded that technology companies and the media do more to curb the pernicious spread of ‘fake news’ to prevent politics from being ‘infected by this contagion’.A...
View ArticleLabour hits back at Tories on NHS lines in first party political broadcast of...
Last night (18 January) saw the Labour Party release a party political broadcast lambasting the Conservative government for its alleged abandonment of the NHS.The three minute, 40-second film is the...
View ArticleThe General Election battle lines have been drawn but can marketing make a...
Prime minister Theresa May today (18 March) called a surprise general election on June 8. With time not on their side, have the Conservatives, Labour and Liberal Democrats learned their lessons from...
View ArticleLabour makes social media marketing a key part of its election strategy
Labour has created its own digital tool called Promote to put targeted social media marketing at the heart of its general election campaign.Promote is linked with Labour’s voter database and will...
View ArticleTories take cues from the drama of film noir in new video attacking Corbyn’s...
The Conservatives have released a new video attacking the Labour leader’s views on national security, using the drama of monochrome film clips, a string orchestra and red bold text to emphasise their...
View ArticleLabour pledges to outlaw junk food adverts during prime-time children’s shows
Junk food ads aired during prime-time television shows popular with children such as Britain’s Got Talent, Hollyoaks and the X Factor could themselves be junked following a manifesto pledge by...
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Where parties and their agencies are finding creative spaces this general...
Fifty-one days isn’t a long time in the business of campaign creation, particularly when the campaign in question involves running the country. Yet this is what the UK’s political parties and their...
View ArticleNewspapers ‘missed an opportunity’ to rally youth support during the election...
While the right-leaning newspapers were busy trying to come up with the best Corbyn-bashing puns in the run up to the snap election, the Labour party were quietly mobilising the British youth on social...
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Democracy and digital are the real winners of GE2017 say UK agencies
UK agencies have been sharing their reaction to the shock UK general election result, which saw the Conservatives lose enough seats to Jeremy Corbyn’s Labour Party to deny them an overall majority in...
View ArticleLondon Advertising's CEO calls for urgent review of political use of...
In the wake of media reports accusing the UK's main political parties of using “fake twitter accounts” and “sinister Facebook ads”, Michael Moszynski, chief executive and founder of London Advertising,...
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